Redefining the way India interacts with toys

Welcome to the EleFant, India’s first toy rental mobile app. Our journey began with a simple yet profound idea - to revolutionize the way India interacts with toys and play, while also building the largest fleet of women entrepreneurs.

Mission

Our mission is to provide children with a diverse range of high-quality toys that nurture their imagination, creativity, and cognitive development. We aim to build a vibrant community of women entrepreneurs who contribute to shaping a bright future for the next generation.

Mission

Vision

Our vision is to foster a generation of curious and confident learners through play. We envision EleFant as a symbol of empowerment, where women lead the way in delivering exceptional play experiences, while parents and children cherish the joy and memories created with our toys.

Vision

Our Process

We curate a carefully selected collection of toys that spark imagination and ignite the love for learning. Our process ensures that every toy in our library meets the highest safety standards and cleanliness requirements. With EleFant, you can be confident that your child's playtime is filled with safe and delightful experiences

Our Process

Meet our Team

Madshades Technologies private limited

Sourabh Jain

Sourabh Jain

Founder & Chief Toy Wala

Sourabh Jain, a Mumbai-based Chartered Accountant and loving father, founded EleFant to address a personal struggle: finding toys for his daughter. With a fervent desire to transform playtime, Sourabh's vision gave life to EleFant - a platform offering a diverse range of rentable toys via sustainable, flexible memberships. Committed to empowering women entrepreneurs in managing toy libraries, EleFant stands as a beacon of empowerment and joy.

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Santhosh Vemisetty

Santhosh Vemisetty

Head of Product & Technology

Santosh, a seasoned product leader with a decade's experience in SaaS Product Management and Omnichannel Retail, boasts an impressive track record managing multi-million-dollar programs for large retail enterprises and startups. He led the successful Flash In-App Delivery launch, increasing online revenue and quadrupling client numbers. Combining an Engineering background and an MBA in Marketing, Santosh blends strong academics with practical expertise in the fast-paced world of digital retail and omnichannel commerce.

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Bharat Jain

Bharat Jain

Library Development & Operations Head

Bharat Jain, Library Training & Development Head at EleFant, is a visionary entrepreneur with a diverse background in capital markets, education, and startups. His passion for transforming children's education and play has been a consistent guiding principle. As founder of Khilonewala, India's No. 1 Toy Library, he demonstrated adeptness in business development and sales, creating a nationwide franchise network of 100+ centers. At EleFant, Bharat's driving force is to positively impact children's lives by changing the way they play, learn, and grow.

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Abhishek Jain

Abhishek Jain

Training & QA Head

Abhishek Jain, EleFant's Operations Head, brings diverse experience from FMCG giants like Coca Cola and Hindustan Unilever. With an MBA and over 5 years in sales, marketing, and brand management, he's a transformative presence in education. As Promoter & Director of Renaissance College, he showcased entrepreneurship. Abhishek's brainchild, Khilonewala, India's No. 1 Toy Library, expanded to 100+ centers nationwide. His dedication at EleFant fuels reshaping children's education and play, aligning with our mission.

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Toy Library on-the-go

Discover, Play and Return with our flexible plans that suit your child's needs. Experience the joy of play and learning with a simple tap.

Frequently Asked Questions

We are India’s first app-based toy and book subscription library. We give your kids access to 1000+ premium, curated learning toys and books. Play, learn, swap, and grow - effortlessly.

Join the EleFant community now & redefine the way kids play.
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