Redefining the way India interacts with toys

Welcome to the EleFant, India’s first toy rental mobile app. Our journey began with a simple yet profound idea - to revolutionize the way India interacts with toys and play, while also building the largest fleet of women entrepreneurs.

Mission

Our mission is to provide children with a diverse range of high-quality toys that nurture their imagination, creativity, and cognitive development. We aim to build a vibrant community of women entrepreneurs who contribute to shaping a bright future for the next generation.

Vision

Our vision is to foster a generation of curious and confident learners through play. We envision EleFant as a symbol of empowerment, where women lead the way in delivering exceptional play experiences, while parents and children cherish the joy and memories created with our toys.

Our Process

We curate a carefully selected collection of toys that spark imagination and ignite the love for learning. Our process ensures that every toy in our library meets the highest safety standards and cleanliness requirements. With EleFant, you can be confident that your child's playtime is filled with safe and delightful experiences

Meet our Team

Madshades Technologies private limited

Sourabh Jain

Founder & Chief Toy Wala

Sourabh Jain, a Mumbai-based Chartered Accountant and loving father, founded EleFant to address a personal struggle: finding toys for his daughter. With a fervent desire to transform playtime, Sourabh's vision gave life to EleFant - a platform offering a diverse range of rentable toys via sustainable, flexible memberships. Committed to empowering women entrepreneurs in managing toy libraries, EleFant stands as a beacon of empowerment and joy.

Santhosh Vemisetty

Head of Product & Technology

Santosh, a seasoned product leader with a decade's experience in SaaS Product Management and Omnichannel Retail, boasts an impressive track record managing multi-million-dollar programs for large retail enterprises and startups. He led the successful Flash In-App Delivery launch, increasing online revenue and quadrupling client numbers. Combining an Engineering background and an MBA in Marketing, Santosh blends strong academics with practical expertise in the fast-paced world of digital retail and omnichannel commerce.

Ashish Kedia

Finance Head & Chief Investor Relations

Ashish Kedia, a Chartered Accountant and Company Secretary, brings 15+ years' diverse finance experience. Skilled in board engagement, he melds financial insights and people management for organizational goals. Past roles at Arvind Fashions Ltd and Amazon showcased his finance, planning, and operational prowess. Notably, Chai Point recognized him as "Bar Raiser" for transforming reporting and investor relations. Holding CA, CS, and BCom (Hons.) degrees, Ashish propels our team's financial strategies and enhances investor relationships adeptly.

Nirupa Vora

Toy Curator & Librarian Engagement Head

Nirupa Vora, an ex-Principal and Teacher, now Toy Curator and Advisor, brings vast experience as Co-Founder of Book and Toy Libraries. Her role includes training Librarians, ensuring quality, and sourcing new products. With librarian expertise, she enhances child growth and resolves issues. Nirupa's love for books and storytelling amplifies the magic of imagination. She advocates resource-sharing, reducing carbon footprint, and shaping future generations of teachers and parents through book and toy libraries.

Bharat Jain

Library Development & Operations Head

Bharat Jain, Library Training & Development Head at EleFant, is a visionary entrepreneur with a diverse background in capital markets, education, and startups. His passion for transforming children's education and play has been a consistent guiding principle. As founder of Khilonewala, India's No. 1 Toy Library, he demonstrated adeptness in business development and sales, creating a nationwide franchise network of 100+ centers. At EleFant, Bharat's driving force is to positively impact children's lives by changing the way they play, learn, and grow.

Abhishek Jain

Training & QA Head

Abhishek Jain, EleFant's Operations Head, brings diverse experience from FMCG giants like Coca Cola and Hindustan Unilever. With an MBA and over 5 years in sales, marketing, and brand management, he's a transformative presence in education. As Promoter & Director of Renaissance College, he showcased entrepreneurship. Abhishek's brainchild, Khilonewala, India's No. 1 Toy Library, expanded to 100+ centers nationwide. His dedication at EleFant fuels reshaping children's education and play, aligning with our mission.

Toy Library on-the-go

Discover, Play and Return with our flexible plans that suit your child's needs. Experience the joy of play and learning with a simple tap.

FAQs

1. What is EleFant?

EleFant is a platform that provides users access to a wide range of educational toys and books on a membership basis. Our mission is to help kids grow and develop through interactive learning and play in an affordable and sustainable manner.

2. What type of toys does EleFant offer?

We offer a wide variety of toys suitable for different age groups and interests. Our selection includes educational toys, puzzles, board games, outdoor toys, and more. We ensure that all our toys are safe, clean, and in good condition.

3. What age group is EleFant suitable for?

EleFant caters to a diverse age group from 0–12 years, ranging from toddlers to young adolescents. Each toy and book is categorized based on its suitability for a particular age group, ensuring age-appropriate learning and fun.

4. How does EleFant ensure the cleanliness and safety of the toys?

The safety and health of our users are our top priorities. All returned toys are thoroughly cleaned, sanitized, and inspected before being sent out to another user. We use UV-based sanitization machines which is FDA-approved, to ensure your kids enjoy 100% safe usage.