Privacy Policy

The EleFant is operated by:

Madshades Technologies Pvt. Ltd.

Address:

B-706,Iscon Elegance

SG Highway Service Rd,

Prahlad Nagar,

Ahmedabad – 380015

Email:

Phone:+91 22 4618 4888

We may collect the following categories of information:

A. Personal Information

• Full name
• Mobile number
• Email address
• Billing address
• Delivery address
• City and location details
• Account credentials
• Profile information

B. Membership & Transaction Information

• Membership plans purchased
• Subscription details
• Order history
• Toy preferences
• Swap history
• Payment transaction metadata
• Refund and cancellation history

C. Child Preference Information

To improve recommendations and user experience, we may collect limited information related to children including:

• Age group
• Developmental stage
• Toy preferences
• Learning interests

We do not knowingly collect personal information directly from children without parental or guardian involvement.

D. Device & Technical Information

We may automatically collect:

• Device identifiers
• IP address
• Browser type
• Device model
• Operating system
• App version
• Log information
• Crash diagnostics
• Usage analytics
• Session data

E. Location Information

We may collect approximate or precise location information where permitted for:

• Delivery services
• Serviceability checks
• Operational efficiency
• Fraud prevention

F. Communication Information

We may maintain records of:

• Customer support interactions
• Call recordings
• WhatsApp chats
• Emails
• Feedback submissions
• Survey responses

We use collected information for purposes including:

• Providing and managing memberships
• Processing orders and toy swaps
• Coordinating deliveries and pickups
• Improving product recommendations
• Customer support and issue resolution
• Fraud prevention and platform security
• Payment processing
• Personalizing user experience
• Sending operational updates
• Marketing and promotional communications
• Analytics and performance monitoring
• Product development and service optimization
• Compliance with legal obligations

By registering on the Platform, users consent to receive communications from The EleFant through:

• Phone calls
• SMS
• WhatsApp
• Push notifications
• Emails
• In-app messages

These communications may include:

• Order confirmations
• Delivery and pickup updates
• Membership notifications
• Promotional campaigns
• Product recommendations
• Service announcements
• Customer support communication

Users may opt out of promotional communications where applicable. However, operational and transactional communications may still be sent.

We use cookies, SDKs, pixels, and similar technologies to:

• Improve website and app performance
• Maintain user sessions
• Personalize content
• Analyze platform usage
• Measure campaign effectiveness
• Enhance platform security
• Support marketing activities

Third-party analytics and advertising partners may also use tracking technologies subject to their own privacy policies.

Users may manage cookie preferences through browser settings, though disabling cookies may affect platform functionality.

We do not sell personal information.

However, we may share information with trusted third parties for operational purposes including:

A. Service Providers

• Payment gateways
• Logistics and delivery partners
• Cloud hosting providers
• Analytics providers
• Communication platforms
• CRM and customer support systems

B. Legal & Regulatory Authorities

We may disclose information:

• To comply with legal obligations
• To respond to lawful requests
• To protect platform rights and security
• To prevent fraud or misuse

C. Business Transfers

In case of merger, acquisition, restructuring, or sale of business assets, user information may be transferred as part of the transaction.

Payments are processed through authorized third-party payment providers.

The EleFant does not store complete credit card, debit card, or banking credentials on its servers.

Payment processing is subject to the policies and security practices of the respective payment providers.

We implement reasonable technical and organizational safeguards to protect user information including:

• Restricted access controls
• Secure cloud infrastructure
• Encryption practices
• Monitoring systems
• Internal security protocols
• Authentication mechanisms

Despite reasonable efforts, no method of electronic transmission or storage is completely secure, and absolute security cannot be guaranteed.

Our services are intended to be used by parents and guardians.

We do not knowingly collect personal information directly from children without parental involvement.

Parents and guardians are responsible for supervising children while using products and services.

If we become aware that personal information has been collected from a child without appropriate consent, we may take steps to delete such information.

We retain user information only for as long as necessary for:

• Providing services
• Membership management
• Operational requirements
• Legal compliance
• Fraud prevention
• Dispute resolution
• Accounting and tax obligations

Retention periods may vary depending on the nature of information and applicable legal requirements.

Subject to applicable law, users may request:

• Access to personal information
• Correction of inaccurate data
• Deletion of personal information
• Restriction of processing
• Withdrawal of consent
• Opt-out from promotional communication

Requests may be submitted through the contact details mentioned in this Privacy Policy.

We may verify identity before processing certain requests.

Users may request account deletion by contacting customer support.

Upon deletion requests:

• Certain information may be retained for legal or operational purposes
• Pending dues or obligations may need to be resolved first
• Historical transaction records may be retained where legally required

Account deletion may result in loss of access to memberships, order history, and associated benefits.

The Platform may contain links to third-party websites, tools, or services.

The EleFant is not responsible for:

• Third-party privacy practices
• External content
• Third-party security standards
• Policies of external platforms

Users are encouraged to review the privacy policies of third-party services separately.

User information may be processed or stored through trusted service providers located in India or other jurisdictions.

Where applicable, we take reasonable measures to ensure that transferred information receives an appropriate level of protection.

In the event of a data security incident or unauthorized access, The EleFant may:

• Investigate the incident
• Take corrective measures
• Notify affected users where required by applicable law
• Cooperate with regulatory authorities where necessary

We may use user information to:

• Share offers and promotions
• Recommend products and memberships
• Conduct surveys and feedback campaigns
• Measure marketing effectiveness

Users may unsubscribe from promotional emails or request opt-out from certain marketing communications.

We may use analytics tools and performance monitoring systems to:

• Understand user behavior
• Improve app performance
• Measure feature usage
• Identify technical issues
• Optimize customer experience

Such analytics may involve device identifiers, session tracking, and aggregated usage insights.

Our mobile applications may request device permissions including:

• Location access
• Notifications

These permissions help improve functionality, operational coordination, and user experience.

Users may modify app permissions through device settings, though certain features may become unavailable.

The EleFant reserves the right to update or revise this Privacy Policy at any time.

Updated versions become effective upon publication on the Platform.

Continued use of the Platform after such changes constitutes acceptance of the revised Privacy Policy.

Users are encouraged to review this page periodically.

As part of your subscription experience with The EleFant, we may send operational

notifications and service-related communication through channels including

WhatsApp, SMS, email, push notifications, or phone calls.

These communications may include:

• Toy return scheduling and pickup notifications
• Notifications regarding toys exceeding holding timelines
• Order and delivery updates
• Subscription-related reminders
• Inventory circulation and operational updates
• Customer support and service communication

By using The EleFant platform and services, you consent to receiving such essential

operational communication for the smooth functioning of the subscription and toy

library ecosystem.

The EleFant does not use such communication channels for unsolicited spam or

unauthorized third-party promotions.

For privacy concerns, complaints, requests, or questions related to this Privacy Policy, users may contact:

Grievance Officer

Madshades Technologies Pvt. Ltd.

Email:

Phone: +91 22 4618 4888

Address: B-706, Iscon Elegance SG Highway Service Rd, Prahlad Nagar, Ahmedabad – 380015

By accessing or using The EleFant Platform, users acknowledge that they have read, understood, and agreed to this Privacy Policy and consent to the collection, storage, processing, and sharing of information as described herein.